Your magic threshold
between everyday life...
and wonder.

Your magic threshold between everyday life… and wonder

The Kingdom of Santa Claus
A world of meaning, wonder, and stories for every season

 

The Kingdom of Santa Claus is a narrative universe.
A place where books, music, characters, and live experiences come together to remind the world that wonder is not something we lose… it’s something we choose.

Born in Italy as a real place, it has become a living IP with universal resonance: a space where adults reconnect with imagination, children meet stories they’ll never forget, and everyone is invited to cross the invisible line between reality and enchantment.

This is not just about Christmas. This is about memory, kindness, imagination… every day of the year.
A multi-platform, emotionally driven ecosystem that blends meaning with magic.

From the novel Back to Magic to original characters like Lucy, Krampy, and the Sfatichini… every story unlocks a deeper one. The one we’re all still living.

PUBLISHING

  • Children books
  • Young adult / family novels 
  • Non-fiction essay
  • Illustrated books
  • Comics

ENTERTAINMENT & MEDIA 

  • Live experiences
  • Original music
  • Stage shows
  • Movie script
  • Graphic and literary bible ready

EDUCATIONAL

  • Educational stories
  • Elfabet coloring book 

LICENSING RETAIL

  • Elfidea brand catalogue with more than 500 products 
  • Licensing possibilities
  • Retail network all over the world
Home

The Kingdom of Santa Claus is a fully developed world of original stories and characters enchanting audiences across the world.

A unique crossmedia
potential
The vision
Why now?

more than just a book series

Every day is Christmas

The philosophical core

Published & Upcoming Titles

A fully developed narrative world

Flagship title back to magic

A Future Holiday Classic

Film & Tv adamptation potential
Licensing Merchandising

Expanding through Elfidea Retail

The vision
why now

more than just a book series

everyday is christmas

The philosophical core

published & upcoming titles

A fully developed narrative world

flagship title back to magic

A Future Holiday Classic

Film & Tv adaptation Potential
licensing merchandising

Expanding through Elfidea Retail

Home

The Kingdom of Santa Claus is a fully developed world of original stories and characters enchanting audiences across the world.

A unique crossmedia potential
A unique crossmedia
potential
The vision
Why now?

more than just a book series

Every day is Christmas

The philosophical core

Published & Upcoming Titles

A fully developed narrative world

Flagship title back to magic

A Future Holiday Classic

Film & Tv adamptation potential
Licensing Merchandising

Expanding through Elfidea Retail

The vision
why now
everyday is christmas
published & upcoming titles
flagship title back to magic
Film & Tv adaptation Potential
licensing merchandising

The Kingdom of Santa Claus - A Vision taking shape

The Kingdom was created to reconnect adults with their purest part: their inner child. It doesn’t use nostalgia, but modern symbolism and emotional depth to reframe Christmas as something deeply relevant to today.

This led to the creation of the essay Every Day is Christmas, a guide to rediscovering meaning through the symbols of the holiday. Then, the Kingdom opened its doors to children, not by telling them to “become kids” (they already are), but by giving them stories, songs and characters that reflect the same values.

Picture books, music, live shows, mascots… all narratively aligned with the Kingdom’s philosophical foundation: wonder makes us better humans.

Back to Magic - The story that binds it all

Back to Magic is the first narrative content that brings adults and children together in the same story. It begins in the real world, with a disenchanted father… and ends in the world of fantasy.

It helps adults rediscover imagination, and helps children see that adults don’t lose it… they just need it more. It’s the gateway into the Kingdom’s narrative universe.

Not just a story… but a key.

From here, the full transmedia potential is ready: prequels, sequels, series, animation, theatre, legacy IP.