About The Kingdom of Santa Claus  

The Kingdom of Santa Claus, founded in 2012 by Giorgio Onorato Aquilani and his family, began as a small Christmas decoration shop in Vetralla, Italy. Starting in a modest 150 m² gazebo, it has grown into an 8,000 m² destination that welcomes thousands of visitors annually. Today, the Kingdom is not only a cherished tradition for children from 0 to 1,000 years old but also an emblem of contemporary Christmas, celebrated worldwide.

Our vision

As its founder, Giorgio Onorato Aquilani views the Kingdom not merely as an attraction but as a cultural phenomenon, akin to what Walt Disney created. The Kingdom of Santa Claus strives to redefine contemporary Christmas, combining timeless traditions with modern experiences. This unique approach inspires visitors to reconnect with their past, cherish the present, and dream of the future, all while celebrating the universal values of kindness, resilience, and joy.

From Place to Identity

Over the years, the Kingdom has evolved from a physical destination into a vibrant identity. It is no longer confined to Vetralla but transcends boundaries through:

• Original Content Creation: The Kingdom’s unique characters, stories, songs, books, and videos form the heart of its charm. These creations are celebrated globally and have been licensed to theme parks and events for Christmas-themed initiatives.
• Retail Excellence: Through the Elfidea brand, the Kingdom offers exclusive merchandise, from home décor to personalized gifts. The brand serves both B2B and B2C markets, ensuring a touch of Christmas magic in every home.
• Entertainment and Licensing: Beyond retail, the Kingdom produces immersive shows, multimedia content, and licensed products, making it a cornerstone in global Christmas entertainment.

Our Mission

The Kingdom of Santa Claus exists to:

• Provide adults the opportunity to rediscover the wonder of childhood.
• Give children a nurturing environment filled with characters, music, and stories that inspire and educate.
• Transform universal values into actionable lessons that can improve the world.

Highlights and Achievements

• Cultural Impact: Recognized for characterizing modern Christmas, the Kingdom brings together tradition and innovation.
• Collaborations: Partnered with industry giants such as Warner Music Italy to distribute its musical catalog and collaborated with publishers like Gribaudo for book releases.
• Content Expansion: Developed and published Lucy and the Secret of Santalloween, a magical tale emphasizing empathy, resilience, and dreams. The book is being adapted into animated content.
• Recognition: Honored at the Parksmania Awards for its groundbreaking contribution to contemporary Christmas.

Looking Ahead

The Kingdom’s future lies in continuous innovation:

• Franchise Development: Expanding into animated films, series, and new storylines for characters like Lucy, Buddy, and Pretty.
• Retail Expansion: Exploring opportunities in global markets with flagship stores and themed experiences.
• Licensing Opportunities: Partnering with media, publishing, and entertainment industries to bring the Kingdom’s magic to new audiences.
• Experiential Growth: Enhancing the in-person experience through interactive shows and seasonal events that resonate across generations.

To discover the personalized gifts and decoration range

To get in touch with the man

Every day is Christmas

That’s the title of the book written by Giorgio Onorato Aquilani to share the vision, values and secrets behind the most common Christmas Symbols… a read that can change anyone’s life! Enjoy the ride…EVERY DAY IS CHRISTMAS!

Embark on a wondrous path that winds through profound reflections on the significance of the most common Christmas symbols. Discover how they can become invaluable and transformative guides in adulthood, shaping a new and enhanced version of ourselves and our actions in life. And, of course, expect enchanting encounters with the esteemed residents of The Kingdom of Santa Claus, beloved characters who have become synonymous with the spirit of Christmas.