The Kingdom of Santa Claus - A Vision taking shape
The Kingdom was created to reconnect adults with their purest part: their inner child. It doesn’t use nostalgia, but modern symbolism and emotional depth to reframe Christmas as something deeply relevant to today.
This led to the creation of the essay Every Day is Christmas, a guide to rediscovering meaning through the symbols of the holiday. Then, the Kingdom opened its doors to children, not by telling them to “become kids” (they already are), but by giving them stories, songs and characters that reflect the same values.
Picture books, music, live shows, mascots… all narratively aligned with the Kingdom’s philosophical foundation: wonder makes us better humans.
Back to Magic - The story that binds it all
Back to Magic is the first narrative content that brings adults and children together in the same story. It begins in the real world, with a disenchanted father… and ends in the world of fantasy.
It helps adults rediscover imagination, and helps children see that adults don’t lose it… they just need it more. It’s the gateway into the Kingdom’s narrative universe.
Not just a story… but a key.
From here, the full transmedia potential is ready: prequels, sequels, series, animation, theatre, legacy IP.